We are always eager to take on fresh experiences and over the past few years, we have done just that by shaking hands with the world of International Business. We have embarked on various ventures to not only exceed our client’s expectations, but to also improve upon our own so we can build on our vision within the company.
When expanding worldwide, it is necessary to be familiar with the target country’s culture in order effectively market our clients and our extensive knowledge gained over 20 years in the trade show industry has given us that expertise we need. Understandably, concepts or ideas can get lost in translation between differing cultures, so whether it’s negotiating contracts or discussing design ideas, we make sure those procedures go smoothly. We love watching the international side of life flourish by exploring new markets, gaining worldwide exposure, and widening our circle of acquaintances in the process.
Our partner builders in France and Portugal have been great in showing us the ropes, as well as our relationships that have been created through previous successful events like Cosmoprof Bologna. The future is bright with visits to London, Germany, and China just to name a few. Please see our trade show list for a more detailed look into our plans for the upcoming months, we’d love to introduce you to the world of global events.