New Booth: Essie

Two steps. That’s all it takes to achieve the high-gloss, high-end nail look that lasts 14 days (a lifetime in the polish world). Partnering with ICON Event Management and Productions, we began the custom design for their client, Essie, who was debuting the new “Gel Couture” line at Cosmoprof North America and seeking an impressive … Continued

The Process

The Process - Dream It, Design It, Present It, Revise It, Make It, Brand It, Launch It

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