In our digital world, it seems like everything can be done via the click of a mouse and a few peer reviews but believe it or not, there are some things that just don’t deliver on satisfaction without seeing them in person. From furniture to retail and housewares to the latest innovations, the opportunity to engage with these products is much more powerful than staring at them on a screen. Brands use showrooms as a great way to reach a target market and influence their purchasing decisions in the most influential moments. But like any other space that relies on design, your look can get dated over time so updates are key…Luckily we’re running a great signage sale so this is the perfect time >> 25% off all orders of $500+ – Expires August 31st! Email firstname.lastname@example.org for details.
Keep your showroom up to date with these 4 tips:
Signage Refresh: Add beautiful vinyl letters to your windows or cover a bare wall with statement-making raised letters. Colors, trends and finishes go in and out of style but as long as you have a good base layout, you can change up the accessories and decor as you see fit.
Organization: Maintain flow within your space: For example, separate indoor and outdoor products so potential buyers can easily identify where they need to be. IKEA does this very well by creating many small rooms within one large space, each which showcase products specific to the category. By segmenting, customers can efficiently locate what they’re looking for, making for an enjoyable shopping experience.
Less is More: Much like the same rule for clothes in your closet, remove anything that did not perform well in the last year. Instead, focus on best-sellers and what’s trending within your industry. Showing product that is relevant to today’s market not only shows you’re staying current but also that you are dedicated to providing customers with the best selection.
Create an Experience: Draw people from the outside, in by creating an entirely new environment, whether it’s warm and inviting or curious and eclectic. The goal is to think about transporting your customer to another place, a fictional location where your brand lives and thrives.
How do you keep your showroom current? Let us know how we can help you make an impression…