You can reserve a restaurant table with an app and have household goods delivered to your doorstep the next day. These services are such a big part of our daily lives, giving us permission to rely on technology for all of its useful and practical capabilities. Technology advances move so quickly, making them hard to ignore, especially when you are exhibiting at a trade show. These days, it is not only common but expected for trade show displays to integrate various digital components in their space to create engagement, drive traffic and generate leads.
Here are 4 unique ways to utilize technology in your booth and on the trade show floor: