“Pursue Your Passion” : The Agency’s New Look and Feel Highlights Commitment to Unforgettable Virtual and Live Experiences
Glendale, Ill. – – April 12, 2021 – – Katherine Frank Creative, Inc., a full-service design, exhibit, brand experience and event management company, today announced a creative update of the agency’s brand design, to take effect in the second quarter of 2021. The agency’s updated branding, which includes a new official logo and tagline brand purpose, was developed by Katherine Frank’s award-winning creative teams to reflect the company’s legacy of achievements and core focus on stability, authenticity, and passion.
“We wanted our refreshed brand to capture the Katherine Frank story, which is that our agency has been leading from the front for over 25 years,” said Kate Long, Senior Vice President of Client Services. “In a competitive industry, we have earned an international reputation by staying ahead of trends and obsessing over every aspect of each installation. The fresh look and feel of our new brand honors that history and signals our readiness for opportunities in 2021 and the years ahead.”
Katherine Frank Creative’s rebrand comes as the company continues to meet clients’ evolving needs with mobile and virtual experiences, in parallel with ongoing investments and advance preparation in support of in-person events scheduled in the second half of the year.
The agency’s new brand identity, which incorporates bold modern fonts and a bright color palette, will be included in all future marketing campaigns and agency collaterals. These elements are complemented by the company’s new tagline, “Pursue Your Passion.”
“Our new tagline can be read as an enduring call-to-action, as well as a reminder of our core values,” said Travis Boucek, Chief Operating Officer. “At Katherine Frank, we channel the client’s passion into unforgettable experiences and meaningful audience connections. Our bespoke approach combines design expertise with a total focus on end-to-end client service, allowing us to be a true partner in supporting the client’s vision at every step of the process.”
ABOUT KATHERINE FRANK CREATIVE, INC.
Katherine Frank Creative is an award-winning design agency with over 25 years of experience designing and building trade show booth displays, exhibits, brand experiences, permanent and semi-permanent installations, retail displays and signage, as well as offering a full suite of event management services. From conceptual design through fabrication and exhibit management, Katherine Frank Creative offers end-to-end partnership with major brands in the U.S. and around the globe. The agency is also committed to a community mission that includes philanthropic partnership with the Midwest Chapter of the Experiential Designers Producers Association, the National Association of Professional Women, City of Hope and the Ray Graham organization.