…The idea comes from Errol Ahearn, vice president of executive administration for design at Global Experience Specialists: “I was waiting for my luggage, along with a few hundred others, after a long flight to Vienna. All eyes watched as the baggage carousel finally started and the first bag on the belt wasn’t a bag at all but a small house with graphics on it. Everyone realized it wasn’t their bag but a clever branding campaign for a local hotel. As the tiny house rounded the circuit, all the monitors in the area ran a video commercial on the campaign. This was a powerful branding lesson that could work for any exhibitor or organizer. The combination of 3-D props, video graphics, and sheer surprise makes this a hit for 2014.” (BizBash)
Thanks for reading Katherine Says!