New Booth: Essie

Two steps. That’s all it takes to achieve the high-gloss, high-end nail look that lasts 14 days (a lifetime in the polish world). Partnering with ICON Event Management and Productions, we began the custom design for their client, Essie, who was debuting the new “Gel Couture” line at Cosmoprof North America and seeking an impressive exhibit to match. We started with a custom house where walls were adorned with in-set monitors for brand advertising, raised letters and pre-lit shadow boxes to showcase the main event, the new swirl bottles. Pops of red were the final stroke, along with all new dye-sub wall panels used to highlight brand identity.

Get a closer look at the details of the booth…

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The Process

The Process - Dream It, Design It, Present It, Revise It, Make It, Brand It, Launch It

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