New Booth: Peter Coppola

The idea of building a half pipe on the show floor seemed impossible; a pipe dream, at best. But with the determination of the Peter Coppola crew, the support of the Americas Beauty Show staff, and design expertise from our creative team, the skate ramp was brought to life in the heart of Chicago. As an iconic symbol of diversity since the 70’s, the half pipe allows many cultures and classes of people to come together for a shared experience. By the same token, the Peter Coppola Beauty brand encourages curiosity and individual freedom to create your own style, no matter who you are. Here, you may come for the product, but you stay for the experience.

Did you see the booth at ABS?

What do you think of a skate ramp on the beauty show floor?

The Process

The Process - Dream It, Design It, Present It, Revise It, Make It, Brand It, Launch It

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