Building a Mock Space on the Trade Show Floor

As show management for the 3 annual AACS (American Association of Cosmetology) shows, there are many things on our mind, like keeping the hall well stocked with exhibitors and popular with attendees but even after both of these goals have been met, it’s still important to keep things fresh year after year. Along with the newbies, … Continued

The Process

The Process - Dream It, Design It, Present It, Revise It, Make It, Brand It, Launch It

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