Using Social Media for Virtual Education/Events

  • One silver lining of COVID19 is that it is forcing us to use the internet as it is meant to be used — to connect with one another, share information and resources, and come up with solutions to current problems.
  • With the cancellation of trade shows and events, we have noticed a burst of creativity as brands look to social media as a bridge to connect with their audience and share content
  • Several of our clients in various industries including beauty, food & beverage and so on have been utilizing different platforms to interact and engage including Facebook, Instagram Live, or other digital platforms such as Zoom and Youtube
  • The informational content brands are bringing online includes but is not limited to: 
    • Live demos and tutorials
    • Webinar Series
    • 1 on 1 meetings
    • Live Streams
    • Podcasts and Guest Bloggers 
  • We’ve also seen a lot of clever, interactive content to keep fans engaged online including:
    • Product giveaways 
    • Quizzes and polls
    • Brand Q&A
    • Games
  • Some of our clients in the beauty industry have been utilizing Facebook for streaming content including Hanzo Shears hosting virtual cutting and color classes, Olaplex broadcasting virtual hair shows and Pravana sharing techniques and tips twice a week 
  • In the Food and Beverage Industry, Caulipower has done a great job of leveraging Instagram to host product giveaways (“Win a year of free pizza!”) and Chomps has utilized a similar method by asking fans to share the inspirational messages found on the inside of their product packaging 
  • However, all of this can be challenging if you don’t know where to start..but we can help! Did you know Katherine Frank offers consulting capabilities? We are here to answer any questions you have about bringing your content online and help you get started in a virtual space that’s just right for your brand!

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