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In their own words: “From intimate hands-on seminars to trailblazing main-stage shows, ARROJO education has a global reputation for excellence and effectiveness”. Nick Arrojo and his team surely lived up to their global reputation of excellence with this show stopping booth! The brand debuted this new design during their 2017 show season. ARROJO drew in large crowds … Continued
If you build it, they will come – Or will they? No matter how much time you spend designing the perfect booth (or salon, store, retail set-up, etc.), your efforts count for nothing if you don’t have an efficient, well-trained staff to go with it. At the very least, you must practice the basics: Be … Continued
Interview with Lindsay Kenoe of Viviscal (continued) KF: Now that you have actually used the booth at a few events, have you found it to be successful for your brand? LK: We love the look of the booth! When we were at ISSE, many people that were walking by stopped and looked at it. The booth is very … Continued
If you weren’t able to attend our PBA webinar last week, you can listen here: Here is just a preview of what you missed… Whether you’re a veteran manufacturer with years of trade shows under your belt or a novice who’s new to the game; setting reachable budget goals for your trade show presence is … Continued