Ulta Beauty Booth

Vice President of Salon Services & Trend at Ulta Beauty, Nick Stenson, found inspiration for the Ulta Beauty booth from “Noises Off,” a Broadway play where the audience was witness to the backstage “madness” that fueled the action on stage. We translated his vision to the booth design which features a show stopping stage fit … Continued

3 Ways our Portable/Modular Booth System Excels

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Featured Booth, October: Arrojo

In their own words: “From intimate hands-on seminars to trailblazing main-stage shows, ARROJO education has a global reputation for excellence and effectiveness”. Nick Arrojo and his team surely lived up to their global reputation of excellence with this show stopping booth! The brand debuted this new design during their 2017 show season. ARROJO drew in large crowds … Continued

Featured Trade Show Booth, July: Hairfinity

We know it’s true: People no longer want to be spectators. Instead, they want to be fully involved participants, immersed in content…Enter interactive multimedia displays. When designing the new Hairfinity booth, we used their video wall as the main focal point in designing their booth to create an experience for attendees and based all the … Continued

Featured Trade Show Booth, April: Pulp Riot

For an artist, painting a masterpiece comes naturally when they have top of the line tools at their disposal, starting with long lasting vibrant colors. Just ask Pulp Riot, the innovative hair color brand moving stylists to channel their inner Van Gogh. Looking to make a splash on the show floor, the team wanted their … Continued

New Booth: Cote Hair

When Cote Hair debuted at Americas Beauty Show for the first time, attendees assumed they had been in the industry for years. This was when the Cote team realized their booth design dreams had become a reality and allowed them to exceed their goals. Alongside Brent Golden, President of COTE, we built a custom exhibit utilizing hard wall and … Continued

5 Things to Consider Before a Trade Show

Whether you’re a veteran manufacturer with years of trade show experience or a novice who is new to the show floor, setting attainable budget goals is a vital part of exhibiting. But there is so much more that goes into the cost of exhibiting outside of the booth… Here are 5 things to consider before … Continued

5 Links

Internet chat: The only way to know where we’re going is to find out where we’re from…Check out the evolution of booths & buyer behavior. 10 steps to trade show success! If only it were that easy, right? 🙂 Inspiration is everywhere you look and we found quite a bit at Magic in Las Vegas. See some … Continued

7 Ways to Refresh Your Tradeshow Booth

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Why Do You Need a Modular Trade Show Booth?

‪‎Exhibiting with a 10×10 space today and a 20×20 next month? You don’t need a whole new booth…you just a need a little modularity. One amazing system can transform your space into endless configurations which makes for easy exhibiting. Here are 3 benefits of modular trade show displays: Flexibility: Much like Lego sets, components can be configured … Continued

Premiere Orlando 2015 Recap

The three biggest days in the beauty industry have come and gone once again and while it’s hard to believe it’s over, we’re still relishing in what a wonderful show it was! Premiere Orlando is a great opportunity to see and be seen so we worked a great deal with our clients to ensure their exhibit designs … Continued

Beauty Show Booth Designs

With more than 20 years of exhibit design under our belts, Americas Beauty Show is one of our favorite shows to build for. It’s right in our backyard so we love to watch the McCormick Place madness unfold every March and our show services team feels so at home. Over those years, we’ve also developed … Continued

Throwback Thursday: ISSE 2014

As our show services team prepares to hit the road for ISSE Long Beach, our creative team is furiously working to check last-minute tasks off our to-do list and perfect even the most minor details for each client’s booth. This year, we are thrilled to be debuting 5 new exhibit designs: Sexy Hair, L’anza, Glam … Continued

The Process

The Process - Dream It, Design It, Present It, Revise It, Make It, Brand It, Launch It

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